Formerly head of marketing research at a large brewery, John Mann has spent the last 17 years as an independent marketing consultant. He’s focused on helping brewers develop, brand and market interesting new beers.
John has conducted or managed research with many thousands of beer drinkers since getting into the beer business in 1995.
And he’s enjoyed a few (or more) beers himself over the years! John has been instrumental in the development of many successful beer brands.
A former chemical engineer turned MBA, he’s also an avid home brewer with his adult sons. They tend to brew on the top end of the gravity ladder, but enjoy drinking a broad range of brews.
John is also an Executive Faculty in Residence teaching three marketing courses at Colorado College, a prestigious liberal arts college in Colorado Springs. If you come to class, you just might find them talking about beer marketing!
John is available for consulting, research and speaking engagements, as well as just chatting about the beer business while enjoying great craft beer.
You may reach John at email@example.com