Leaving the member session last year I got a close look at the hordes queuing up to come to the Saturday evening session. It looked like a scene from "Lord of the Rings" frankly. This year, I'm going to spend my time and effort attending more local, intimate beer festivals where I can still talk to a brewer or someone behind the table who actually has had a hand in making the beer.
Recent work with a respected West Coast brewer highlighted just how critical building and maintaining the right relationships is to long-term success.
Welcome to Brite Marketing .Beer - where we believe great beer deserves great marketing. We can help you elevate your marketing to match your brewing excellence.
Engage, Delight and Connect. These are the underlying principles for all marketing, although they apply particularly well to craft beer marketing.
As big corporate retailer Amazon.com pushed Toys R Us out of business, the analysis of the fallout for small, local toy stores is interesting – and has lessons for craft brewers. Our boys grew up in that age when going to Toys R Us was still destination shopping. The shelves were crammed full and stacked … Continue reading Toys R Us’ Lessons for Craft Beer
I love live baseball. There’s something even more special about being at a baseball stadium than other sports venues. The smells, the sounds, the crack of the bat on the ball, the roar of the crowd, and the sense of closeness to the game. Baseball has permeated so much of our culture. Without getting all … Continue reading Take Me Out To The Ballgame!
Even in the days of #metoo, a very respectable brewery to remain unmentioned (no notoriety) announced the introduction of ‘Pink IPA.’ Really? Reaction was quick and largely critical, even though it seems the brewery was genuinely well-intentioned. They wish to bring attention to the gender pay gap, and promise to give back a percentage of … Continue reading Pink IPA? Beer for Girls? Really?
The Denver Post recently featured work by New Belgium and WeldWorks debunking myths about IBU’s as a predictor of beer bitterness. [“What you think you know about IBUs and IPAs is probably wrong” http://dpo.st/2F4YWrn] A few friends reached out to me to explain the article to them. Now that the American beer scene is anything … Continue reading Beer Flavor By The Numbers?
Creating a place "where everyone knows your name" takes time, talent and intention. Communities like the Cheers bar don’t form overnight. But with talent (the right staff culture and environment) and intention (a conscious internal culture of building outward community), strong communities can be built over time.
I vividly remember meeting new colleagues after taking a divisional transfer midway through my time at a Fortune 50 company. It was early in my career, and perhaps I was a little naive. Kent, a manager peer, had the “Floggings will continue…” sign posted prominently outside his office. I was a bit surprised at his … Continue reading How’s Morale These Days?