Buy AB-Inbev? Interesting…but futile.

The latest salvo in Beer Wars is a tongue-in-cheek crowdfunding effort (#takecraftback) aimed at buying out Anheuser-Busch InBev to the tune of $213 billion.  From a pure marketing strategy standpoint, I see some genius in this campaign. I must admit, when I first saw this I immediately had flashbacks to the movie Animal House.  Remember … Continue reading Buy AB-Inbev? Interesting…but futile.