Politics is not the only divisive force in our society today. Craft beer is becoming more polarized as well. And the reality for large, independent breweries caught in the middle of that divide is not bright. But there are solutions!
Beer. I know. You're selling beer. Great beer. And you are...but that's not all.
Innovation is critical to elevating a brewery's esteem in the marketplace. How do you manage innovation?
Not all points of distribution are great. Choose accounts that enhance and grow your long-term brand image, not just feed short-term volume.
We work with brewers big and small to help them understand how to market better in this increasingly crowded and competitive environment.
There is a strong move Craft beer can make and stay totally positive. It will hurt Corporate beer a lot more than PR campaigns and righteous indignation: prestigious and refreshing American Craft beer.
The latest salvo in Beer Wars is a tongue-in-cheek crowdfunding effort (#takecraftback) aimed at buying out Anheuser-Busch InBev to the tune of $213 billion. From a pure marketing strategy standpoint, I see some genius in this campaign. I must admit, when I first saw this I immediately had flashbacks to the movie Animal House. Remember … Continue reading Buy AB-Inbev? Interesting…but futile.
Taking time away from the weekly blog to enjoy the mountains with family and friends. We are thankful to you for having us along on your craft beer adventures. The world is a better place for our collective efforts to bring people together at the table. Cheers! John Stay in … Continue reading Happy Thanksgiving!
Craft beer is necessarily complicated. But keeping it simple, too, can drive success. I went to a family wedding recently with most of my Millennial nieces and nephews in attendance. Every family seems to have “that uncle,” and in my family, that’s me. But I'm also looked up to as the guy who makes the … Continue reading It’s complicated. Maybe too complicated?
Marketing can seem so complex at times. The details of doing great marketing can be daunting. But the underlying principles for craft beer marketing (and really all marketing) are simple: engage, delight and connect.